App Store keywordsfor underdogs
$59once
See who you’re racing for any keyword, where your app sits on the track, and an estimate of demand and competition. Check for free, then pay once. Your users have enough subscriptions.
Poke me. I know things about the App Store.
5 free checks a day. No account, no card, no “talk to sales”. Want the whole listing looked at? Run a free audit.
Is your listing ready for the race?
Paste your App Store link. You get a score from 0 to 100 and the 3 to 5 fixes that matter most, on a page you can share. It reads your name, description, ratings and where you appear for words from your own listing, and it’s labeled an estimate because it can’t see the keyword field in App Store Connect.
3 free audits a day. No account.
Back of the pack
Every keyword is a race and your app is somewhere in it. Drag Jingle to feel it. This is only a toy: a real check shows your real place.
It's quiet back here. Good place to write release notes.
What’s in the cabinet
You get 100 characters of keywords and no second guesses. Here’s what helps you spend them. These come from a real free check for “habit tracker”, run Nov 6, 2026. The apps are examples, not customers. See the whole report.
| Position | App | Seller | Ratings | Average | Uses the term |
|---|---|---|---|---|---|
| 1 | Habit Tracker | Inner Grow Limited | 148,558 | 4.8 | In the name |
| 2 | Habit Tracker - HabitKit | Sebastian Roehl | 2,539 | 4.8 | In the name |
| 3 | Finch: Self-Care Pet | Finch Care Public Benefit Corporation | 771,844 | 4.9 | In the description |
| 4 | Onrise: Habit Tracker & Focus | Maximilian Munker | 2,612 | 4.8 | In the name |
The leaderboard
Top 10 apps per keyword: name, seller, ratings, average, and whether each uses the term. Every name opens its App Store page.
Demand estimate
High 70 / 100
Competition estimate
High 73 / 100
Demand and competition
Estimates, labeled every time. Not search volume, which nobody here has.
- daily habit tracker
- daily
- daily habit
- daily routine
- build better habits
Related keywords
Up to 30 phrases that several matching apps use. Tick the good ones, save them to a list.
United States. Tracking Habit Tracker
| Keyword | Position | Demand (estimate) | Checked |
|---|---|---|---|
| habit tracker | 1 of 191 | High | Nov 6, 2026 |
| daily routine | Waiting | ||
| build better habits | Waiting |
200 tracked keywords
Up to 20 lists, one per app and storefront. Checked about daily, kept for 400 days. Position means position in Apple’s Search API results, which may differ from what you see on your device.
50 storefronts
United States, United Kingdom, Canada, Australia, Ireland, New Zealand, Germany, and more.
Everywhere you ship
Check the same keyword in another country before you pay for a translation.
Your Apple Ads figures
If you run Apple Ads, paste the popularity scores it shows you into any list. Only you see them. No account? Everything else still works.
What it won’t tell you
Read this before you pay, not after. Then look at a real report and judge it yourself.
See a real sample report- No search volume
- Apple’s Search API doesn’t give it, so we don’t have it. Demand is our estimate from how fast matching apps collect ratings, and it’s labeled an estimate wherever it appears.
- No app icons
- Results are text only: name, seller, ratings. Every name opens that app’s App Store page.
- No Google Play rankings
- Google offers no permitted source for them. If you have a Play Console, you can import your own search-term export and read it in your account.
- Positions come from Apple’s Search API results
- Apple doesn’t say that order matches what a phone shows, and we haven’t proven it does. Use a position to watch direction over time.
- No view of your keyword field
- The Search API doesn’t return it, so the audit can’t score what you typed there.
One coin, forever
Lifetime access. No renewal, no monthly quarters. Checkout is handled by Paddle.
- Unlimited lookups, within our rate limit
- Top 10 competing apps and 30 related keywords
- 200 tracked keywords across 20 lists
- Position history, checked about daily
- Add your own Apple Ads popularity figures
- Listing audits with no daily limit
- Screenshot maker: your headings, every size, exported in your browser
- Agent access over MCP, with tokens you can revoke
Not sure yet? Fair. Run a free check first: 5 a day, no account.
Straight answers
Is this search volume?
No. We don't have search volume, and we won't pretend to. Our demand score is an estimate from how fast matching apps collect ratings, and it's labeled as one wherever it appears.
Is my position the one on my iPhone?
It may not be. We show your position in Apple's Search API results, and Apple doesn't say that matches what a phone shows. The order shifted in our own tests when we asked for more results, so use it to watch direction over time.
What's reported and what's an estimate?
App names, sellers, ratings and result order are reported. Demand, competition and related keywords are estimates we work out from those, and every screen says so.
Can I use real popularity numbers?
Apple Ads shows a popularity score for search terms. If you have an account, paste your own figures into a list. They stay on your lists and no one else sees them. Everything else works without an account.
Why one payment?
Lookups are cached and shared between customers, so one more customer costs very little to serve. There's nothing to bill you for each month, and you have enough subscriptions to cancel already.
What are the limits?
200 tracked keywords across 20 lists, checked about daily. Lookups have no daily cap, but we keep to a fixed number of lookups a minute, so at a busy moment one may ask you to try again. If demand outgrows that limit, checks get less frequent.
Google Play? Other languages?
Keyword Race is App Store only for positions and research. We have no Google Play rankings or search volumes, because Google offers no permitted source for them. If you have a Play Console, you can import your own search-term export and read it in your account. 50 App Store storefronts are available, and apps and positions work in all of them. Related keywords work best in English, because the filter that removes filler words is English only.
Can my AI agent use it?
Yes. Lifetime access includes an MCP server: your own agent can check keywords, run listing audits and manage your tracked lists with a token you make and can revoke. We make no AI calls ourselves, so nothing is billed to us or to you by us.
Is there a screenshot maker?
Yes, in your account. Add your screenshots, write a heading for each, pick a look and export every App Store size as a zip. It runs in your browser, so your images are never uploaded.
What if the data stops being available?
The tool depends on a third-party data source. If it were limited or closed, lookups and tracking would stop until a permitted replacement existed. Your saved lists and history would stay.